According to Vernonica Carvallo, Fashion brands and retailers’ approaches to branded content will continue to evolve; the examples above are already indicative of that. The value of branded content from a budgetary consideration is significant, especially when combined with the cost effectiveness of social media marketing. More retailers and brands are expected to jump on board.

Veronica Carvallo, social media manager at Attention USA, shares her insight on the budgetary considerations of branded content and what a brand needs to consider when creating successful content.
“Branded content’s value (and budget spends) has significantly increased in the past year,” Cavallo says. “Social media marketing has had a pivotal role on the increased inclusion of branded content in marketing plans; helping achieve a balance between entertainment and education, satisfying a consumer need without an in-your-face presentation of a product.”